Photo credit: IELTSSPEAK.com
This week's chapter talked about advertising and the different ways advertising can be effective. Whether it is a visual advertisement on a billboard or in the newspaper, an audio ad on the radio, or a commercial on television, different advertisements have different ways of being effective. According to an article on hubspot.com, advertising can go to work for your company in a variety of ways:
- To raise awareness for your brand
- To drive potential customers to your business
- To promote sales for both new and existing products
- To introduce a new product or service to the market
- To differentiate your product from your competitors'
Advertising can be effective in a variety of different ways:
- Print and posters
- Newspapers and magazines
- Outdoor ads and billboards
- Public transit ads
- Radio
- TV commercials
- social media ads
Without even realizing it, we see hundreds and sometimes thousands of ads every day. Some ads are more effective than others, because obviously no one is able to remember every ad that they see. Overall we subconsciously don't realize how much advertisements influence us each day.
Article credit: https://blog.hubspot.com/marketing/advertising
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