Media. We're on it.

Image credit: wsbtv.com

     Ever since the launch of this campaign, South Dakota has gotten a lot of attention for it and a lot of scrutiny for it. For starters, the campaign has been mocked in many ways. It has shown up on national late talk shows, national news outlets, etc. The cost of the campaign is said to have cost nearly a half of a million dollars, dollars that many feel could have been spent in other areas of need for the state. The fact of the matter is that the meth issue in South Dakota is rising. Governor Noem's intentions for the commercial were to raise awareness for the issue. Well, tons and tons of people all across the country are talking about this campaign and in that sense I think it was a success. There is an old saying that says, "All press is good press" and people talking about the issue will in theory help fix the issue at least a little bit. For more of the feedback and quotes from respected professionals view this article from the Washington Post, https://www.washingtonpost.com/health/2019/11/18/meth-were-it-says-south-dakota-new-ad-campaign/.

     I hope you have enjoyed this blog throughout the semester. This is my final post with the class ending soon and my graduation upon us.

What Everyone Needs to Know about Public Relations

Image credit: Incentive Digital Marketing

Public Relations. What is it? How does it affect our daily lives? Why should we care about the industry? Honestly, I can't answer that final question, because you as a person have a right to care about whatever you want. I will tell you the important facts about the industry based on a similar article I found. Like the article states, "very few people can explain what people in public relations really do. Honestly, even being a Mass Communications student, I cannot really explain the daily tasks of a PR professional. PR agencies try to promote their clients, products, and themselves, but unlike advertisers, PR agencies persuade their external or internal audiences via unpair or earned methods through the tradition media, social media, speaking engagements, and through trusted not paid sources. I won't reexplain the article, but in an overview of it, the article gives five things everyone should know about public relations.

1. What is public relation?
2. How is public relations different than advertising?
3. What is news?
4. Can social media replace traditional media? (The answer is no, by the way)
5. Can you measure PR?

I suggest reading the article if you struggle to define what a PR professional does, or if you are thinking of becoming a PR professional.

https://www.forbes.com/sites/robertwynne/2016/01/21/five-things-everyone-should-know-about-public-relations/#5036f2872a2c