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This week, we looked at how people are affected based on TV, radio, and social standing ratings and how these ratings impact what advertisements we are viewing. Rating such as Neilsen (TV), Arbitron (radio), and Gallup (social standings) among others, all have a huge impact on our lives. A classmate brought up an interesting point in our discussion this week. Many of us in today's age only see advertisements on social media and websites, and they tend to all be advertising things that we have already viewed or looked up online. How is this even possible. Is there really spy-like technology in our phones and computers that tracks literally everything that we search and it creates advertisements based on that? It is kind of creepy how say instagram knows to put a wallet advertisement based on you doing research on what wallet you should buy. I have even seen exclusive videos for certain types of wallets that I have researched. Is this what our world is turning to ? Technology being used to literally spy on a person's every action online? What happened to privacy? Is there anything that we can do to actually stop this? Honestly I don't think there is any way to make sure our privacy is a bigger priority. Phone manufactures such as Apple and Samsung haven't made the necessary adjustments to make sure the privacy when online is a priority. In fact, these companies have been criticized for practically encouraging less privacy for their own ratings and statistics. I don't think this issue will change anytime soon unfortunately.
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